Blog | American Transmission Co.
At American Transmission Co., we help keep the lights on every day and are committed to operating and maintaining the electric transmission system reliably and safely. Each year we publish an annual report to summarize highlights and provide a glimpse into what we see for the future.
Our 2019 annual report, available on our website, describes how the industry is evolving to greater use of sustainable energy, and what that means to us as we own and operate the area transmission system. As the energy mix continues to change, we’re looking at how we can better respond to the needs of our customers and prepare for an energy future that may look much different than today. We are committed to meeting the changing energy needs of the communities we serve.
The report also describes how we make nature a priority and give back to our communities. It gives examples of how we strive to reduce the impact that construction, operation and maintenance of our facilities have on the environment and pursue opportunities to promote sustainable, healthy ecosystems. It also highlights a few of the ways we’ve given back to our communities by donating our resources and time. Got a minute? Visit our website and read what we’ve been up to.
To express its care for community needs as a result of the COVID-19 virus, American Transmission Co. is making corporate donations to the American Red Cross and several food pantries.
ATC will donate $10,000 to the American Red Cross – Wisconsin Region to support its mission for facilitating blood donations and providing relief services. ATC also will donate a total of $40,000 to six food pantries in communities in our service area. The food pantries include:
- Feeding America Eastern Wisconsin
- Hunger Task Force, Milwaukee
- Paul’s Pantry of Green Bay
- Second Harvest Foodbank of Southern Wisconsin
- St. Ignace Area Hope Food Pantry, Michigan
- St. Vincent De Paul of Iron Mountain Food Pantry, Michigan
“We care, and we want to do what we can to help beyond our role of helping to keep the lights on,” said Mike Rowe, ATC CEO and President. “During this public health emergency, our support for the Red Cross can help them provide lifesaving blood to patients in need. And, funding local food pantries can help our neighbors and friends who are affected by slowing business or job loss because of the pandemic.”
Rowe said, “We also look to our employees to help identify organizations that provide support and have a direct impact in the communities where we live and work.” Along with the corporate donations, ATC continues to match employee donations of $25 or more to organizations in its service area that support health and wellness, education and the environment. Employees feel good knowing their support to organizations they care about is doubled.
Together with our employees, ATC is helping to make a difference during this difficult time.
The COVID-19 virus has quickly changed our lives in many ways. We aim to keep one aspect of life the same for you – reliable electricity. As an energy company that owns and operates the electric grid in portions of the Upper Midwest, we commit to helping keep the lights on with our vast network of transmission lines and substations.
Our focus is on providing reliable energy and keeping our employees, contractors and the public safe.
Providing reliable energy
- We have taken steps to protect our facilities and maintain grid operations to continue providing reliable energy to our customers and communities.
- We have activated incident response and business continuity plans to ensure all employees are maintaining operational readiness.
- To ensure the continuity of our operations, construction and maintenance work is proceeding as scheduled.
- We are working closely with industry leaders, government officials and customers across our service area to coordinate pandemic planning and continuity of our operations.
Keeping individuals safe, informed
- We are following prescribed guidelines to help maintain the personal health and safety of our employees and contractors.
- To limit the amount of potential exposure, we have restricted access to ATC offices and implemented company-wide business travel restrictions.
- All ATC employees have a role in providing safe and reliable energy to the communities we serve, whether they are working remotely, onsite or in the field. We are maintaining communication with them as this event transpires so that we can keep them safe and informed while keeping the lights on for you.
We commit to aligning with trusted resources, such as the World Health Organization and the Centers for Disease Control and Prevention, to ensure our business practices support the health and well-being of the communities we serve. Most of all, we commit to doing all we can to be a trusted energy partner.
We will continue to provide updates as necessary. In the meantime, if you have any questions, please contact your ATC representative or call (866) 899-3204.
Happy Plant a Flower Day – a day dedicated to planting flowers and looking forward to Spring. When planning what flowers to plant this year, consider adding some native plants to your landscaping.
There are lots of native plants that produce lovely flowers and provide food for bees, birds, butterflies and other pollinators. Planting several species like Columbine, Butterfly Weed, Lobelia, Wild Bergamot (aka Bee Balm) and Common Spiderwort throughout your garden will provide beautiful blooms in spring, summer and fall.
“With proper planning and minimal care, you can create a four-season garden, filled with birds and butterflies that’s good for you and the environment,” said Melinda Myers, nationally known gardening expert, TV/radio host, author, columnist and speaker. Since 2014, ATC has partnered with Myers to help landowners learn about compatible low-growing vegetation near transmission lines.
ATC featured in electricity education program on Into the Outdoors, an Emmy Award-winning broadcast, public and streaming TV series
American Transmission Co. employees, customers and partners are featured in an educational television program called “Electrifying Careers in Energy.” The program highlights four different aspects of the electric industry: Generating our Electricity, Decoding the Electrical Transmission System, Maintaining the Flow of Electrons, and Electricity and the World. ATC employees are the stars of the show, along with our partners from MJ Electric, Madison Gas & Electric, Kaukauna Utilities, Mequon Nature Center and Nelson Tree Service.
Accompanying classroom lessons were developed to meet National Common Core Standards appropriate for grades 6-12. The video program, educational content and classroom lessons are free to the public, especially students and teachers, to download and share at IntoTheOutdoors.org, and the show can be streamed on-demand on popular devices with the Into the Outdoors Entertainment and Educational Network app.
The show also will be rebroadcast on local television stations on March 14-15. Tell everyone you know!
Below are a few local airtimes and channels. Click here for more broadcast options.
- Green Bay: Saturday, March 14, 11 a.m., WFRV Ch 5 (CBS)
- Escanaba/Marquette, : Saturday, March 14, 12 p.m., WJMN Ch. 3 (CBS)
- Milwaukee: Sunday, March 15, 10:30 a.m., WITI TV 6 (Fox)
- Madison: Sunday, March 15, 10:30 a.m., WKOW TV 27 (ABC)