American Transmission Co.

Helping to keep the lights on, businesses running and communities strong. ®


ATC, Diggers Hotline and local utilities team up to promote safe digging

American Transmission Co. employees are meeting with contractors, landscapers, plumbers, home builders, utility workers, farmers and other professional excavators throughout Wisconsin to discuss safe digging procedures when working around underground and overhead utilities.

The discussions are happening at Diggers Hotline’s Excavator Safety Meetings, which provide an overview of best practices and guidelines for excavating near a number of different types of facilities. The meetings run January through April. During the meetings, business owners, construction workers and municipal employees enjoy a meal while speakers explain the steps they must take before breaking ground on any project to avoid hitting underground gas, electric, fiber optic and private facilities, like underground sprinkler systems. Speakers also cover how to locate underground facilities and what to do in an emergency. Crews have the opportunity to network with the companies and organizations that own the facilities they may need to work around in the field.

Before digging, the first step is to call Diggers Hotline at 811 or to file a request online. Next, the crew should call the owner of the utility that they are working near. If workers are near ATC’s overhead or underground electric transmission lines, they should call (866) 899-3204 to discuss the facilities in the area and determine whether an ATC representative is needed onsite. This video provides an over view of best practices:

ATC participates in the meetings because we care about the safety of everyone that lives and works around ATC facilities. Check out the gallery to see photos from some of the meetings this year.


Why responsible vegetation management is crucial for electric safety and reliability

At ATC, we care about delivering power safely and reliably. We also care about our environment and our communities. We work to balance our obligation to operate our facilities safely while being a respectful neighbor.

Removal of trees around transmission lines is an important part of operating the lines safely and reliably. If vegetation grows too close to the wires, it can cause a dangerous situation. A tree branch does not even need to come in contact with a transmission line to create a hazard; electricity can jump from the wires to another source, such as a tree, igniting a fire or creating a dangerous electrical path. If this happens, there is an obvious safety risk to anyone nearby or any crews working on the lines. Wide-spread power outages can also occur.

Understandably, some landowners question the need for removal of trees that might have been trimmed, or allowed to remain, in the past. After widespread outages in other parts of the country, vegetation management practices throughout the industry and at ATC have changed in recent years.

We manage vegetation within our rights-of-way, which include land directly below and beside the wires. In all cases, incompatible vegetation within the wire zone must be cleared. Tall-growing trees, vegetation and brush must be cleared, but some low-growing shrubs and plants may be permitted. In partnership with gardening expert and horticulturist Melinda Myers, our Grow Smart® program helps property owners and communities identify low-growing, beautiful, native vegetation that can be planted the smart way – a safe distance from transmission lines. View or print the Grow Smart Planting Guide or Grow Smart Pollinator Guide for suggested vegetation that is similar to what we plant in our rights-of-ways after construction.

We conduct right-of-way vegetation management approximately every five years with the goal of removing all incompatible vegetation. Interim work to trim or remove vegetation is sometimes needed. Crews use manual, mechanical and limited herbicide control methods to achieve a clear and safe right-of way. We contract with professional tree trimming and removal companies that have extensive experience in proper pruning and removal techniques.

We typically notify landowners by mail in advance of any work on their properties and provide a description of our plans, the reason for the work, the time frame and contact information for an ATC representative.

We are also proud to be recognized as a leader in responsible vegetation management practices. We have received the Arbor Day Foundation’s Tree Line USA® designation every year since 2008. Our Community Planting Program helps support efforts to beautify communities in our service area in a way that’s consistent with safety and maintenance standards. Eligible cities, villages, towns, counties and tribes may apply for financial support for planning projects on public property within their communities. Applications are accepted June 1 through Sept. 30 each year. In fact, we just awarded $56,000 to 27 communities as part of the project.

If you have any questions about our practices, we encourage you to reach out to us at

ATC’s Brian Drumm elected Treasurer of WIRES

Bob McKee
Director, Strategic Projects

Brian Drumm
Manager, Regulatory Relations & Policy and Associate General Counsel

Brian Drumm, manager, regulatory relations and policy and associate general counsel at American Transmission Co., will serve as Treasurer of WIRES trade association in 2018 after being elected at the group’s annual meeting in Sonoma, Calif.

Bob McKee, director, strategic projects at ATC, is on the Board of Directors for WIRES. McKee served as President of WIRES in 2016 and Vice President in 2015.

Drumm will join McKee in leading WIRES to educate policy makers, regulators and other key stakeholders about the role and importance of transmission in addressing customers’ needs.

WIRES is an international non-profit trade association of investor-, public-, and cooperative-owned transmission providers, transmission customers, regional grid managers, and equipment and service companies. WIRES promotes investment in electric transmission and progressive state and federal policies that advance energy markets, economic efficiency, and consumer and environmental benefits through development of electric power infrastructure.​

ATC, Milwaukee Wave team up to support Boys & Girls Clubs’ STEM programming

American Transmission Co. and the Milwaukee Wave are teaming up to support STEM – or science, technology, engineering and math – programming for Boys & Girls Clubs of Greater Milwaukee through an initiative called Goals for Good.

For each goal the Wave scores during home games this season, ATC will donate $25 to STEM programming for Boys & Girls Clubs of Greater Milwaukee.

Boys & Girls Clubs’ DIY STEM program provides youth who might not otherwise have access to STEM experiences with simple, fun, hands-on activities. It emphasizes connections between theory and application in energy and electricity, engineering design, food chemistry and sports science.

Goals for Good is part of ATC’s commitment to support quality STEM education. ATC helps schools design projects that give students real-world experience solving engineering problems. ATC employees also visit middle and high schools through ATC’s service area to share their own stories about successful careers in STEM.

ATC awarded for workplace excellence by New North

American Transmission Co. has been recognized with a Workplace Excellence Award from the New North, the marketing and economic development organization supporting 18 counties in northeastern Wisconsin.

The award acknowledges ATC’s people practices that drive business results, focusing on efforts to attract, develop and retain diverse talent. In evaluating ATC’s nomination, the award committee noted the company’s efforts to maintain a strong workplace culture through its total rewards program and the concurrent rollout of ATC’s vision, mission and values. The nomination detailed examples of how employees live ATC’s values: we care, we challenge, we commit, we compete and we celebrate.

In focusing specifically on the De Pere office, which is located within the New North boundaries, the award committee learned about employee volunteerism, including our partnership with the Bay Beach Wildlife Sanctuary, Service League, food drives and holiday sponsorships. They also learned about the office’s culture of fun, appreciation for food, and health and wellness initiatives.

New North’s award selection team made a visit to the De Pere office in November, where they learned how ATC’s vision, mission and values achieve business results and contribute to the organization’s success. They also interviewed a panel of six De Pere employees to validate their impressions.

The award was presented at the New North Annual Summit at the KI Convention Center in Green Bay on Thursday, Dec. 7.

Page 3 of 2612345...1020...Last »