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Rob Hanson joins ATC as Director of Customer & Corporate Affairs

Posted on June 23, 2025
Rob Hanson, Director of Customer & Corporate Affairs

PEWAUKEE, Wis. –

ATC is pleased to announce Rob Hanson as Director of Customer & Corporate Affairs, effective Monday, June 9, 2025. Rob brings more than 25 years of leadership experience in customer engagement, strategic planning, and stakeholder relationship management. 

Rob’s extensive background spans multiple industries, including insurance and financial services, where he has consistently driven growth, transformation, and customer satisfaction. Most recently, he served as Chief Client Officer at Accuserve Solutions, leading customer engagement, sales, marketing, and strategy. He has also held senior leadership roles at CoreLogic and Vantiv, where he delivered strong results in customer retention and organizational transformation. 

In his new role at ATC, Rob will lead teams in enhancing customer satisfaction programs, refining interconnection processes, and strengthening corporate communications and stakeholder relationships. He will be based in ATC’s Pewaukee office and report to Lori Lorenz, EVP, Chief People, Culture & Customer Officer. 

Rob will work closely with Trevor Stiles to ensure a smooth transition. ATC looks forward to the expertise and energy Rob brings to the company’s mission of delivering sustained value to customers and stakeholders. 

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ATC is a Wisconsin-based company that moves energy along the regional electric grid in parts of Wisconsin, Michigan, Minnesota and Illinois, serving more than 5 million electric consumers. We are experts at what we do: planning, maintaining, operating and protecting the grid. As the electric industry moves toward renewable generation sources, we are transforming our system to continue delivering energy reliably and safely. We proudly support STEM education programs that empower youth with the skills needed to succeed in tomorrow’s energy workforce. For more information, visit www.atcllc.com