American Transmission Co.

Helping to keep the lights on, businesses running and communities strong. ®


ATC receives approval from PSC for Riverside Transmission Line Project

Project will connect expanded West Riverside Energy Center to electric grid

Madison, Wis. – American Transmission Co. on Jan. 12 received approval from the Public Service Commission of Wisconsin to construct an approximately 4.2 mile, 345,000-volt Riverside Transmission Line Project. The project will consist of a double-circuit transmission line from a planned new substation near the Alliant Energy West Riverside Energy Center to an existing 345-kV transmission line in the Town of Beloit.

The line is needed to connect the expanded West Riverside Energy Center to the electric transmission grid. The West Riverside Energy Center will include a natural gas-fueled generating station with an integrated solar installation.

“The ordered route is made up of segments from the two routes that ATC submitted to the PSC,” said ATC Project Manager Mark Sanzenbacher. “The anticipated project cost is approximately $42 million.”

The planned in-service date of the line is 2019. The PSC order and other documents associated with the proposed project are available at The docket number for this project is 137-CE-186.

ATC awards $56,000 to 27 communities for planting projects

Community Planting Program recognizes communities for vegetation projects that help keep transmission lines safe and reliable

PEWAUKEE, Wis. – American Transmission Co. has awarded $56,000 collectively to 27 communities across its service area for the purpose of planting trees and other vegetation through its Community Planting Program. Vegetation funded through this program requires that communities plant trees outside of high-voltage transmission line rights-of-way, helping to keep the electric transmission lines safe and reliable.

“Now in its fifth year, the Community Planting Program has awarded nearly $300,000 to more than 175 communities for planting projects,” said Mark Davis, executive vice president and chief operating officer. “This is an initiative that we continue to be proud of because ATC is committed to helping sustain the environment that we all share. These communities also demonstrate their commitment to helping us keep the lights on by planting tall-growing vegetation a safe distance from transmission lines.”

In addition, recipients of the Community Planting Program commit to comply with ATC’s maintenance standards for all current and future planting plans and urban forestry activities near high-voltage electric transmission lines. The following Wisconsin communities received amounts ranging from $500 to $5,000 for planting projects on public property. Villages of Friendship and Somers received funding to support pollinator planting projects, as part of ATC’s pollinator initiative:

BellevueFond du LacManitowocOutagamie CountyStevens Point
BeloitFriendshipMenashaOzaukee CountyWest Allis
BironGays MillsHo-Chunk NationPeshtigo
BoscobelGillettKimberlyRib Mountain
BrooklynGraftonLittle ChuteSheboygan Falls

The Community Planting Program is part of ATC’s Grow Smart program, which advocates for and provides suggestions of low-growing, compatible vegetation that can be planted in transmission line rights-of-way. ATC will accept applications again for the Community Planting Program from June 1 through Sept. 30, 2018.

Milwaukee Bucks and ATC bring back Trees for Threes initiative for 2017-18 season


The Milwaukee Bucks and American Transmission Co. are bringing back their “Trees for Threes” initiative for the 2017-18 Milwaukee Bucks season. Through the Trees for Threes platform, the Bucks and ATC will sponsor the planting of a new tree in Wisconsin for every 3-pointer the Bucks make at home this season. Last season, the Bucks made 355 threes at the BMO Harris Bradley Center, resulting in 355 trees being planted across Wisconsin. 

New to this year’s Trees for Threes campaign is the opportunity for schools in Wisconsin to register to receive trees to be planted at their school. Schools interested in signing up may do so from Oct. 20, 2017, through April 9, 2018, on ATC’s registration page.

 “We’re incredibly excited to partner with the Bucks again this season,” said ATC’s Director of Corporate Communications Anne Spaltholz. “The more 3-pointers the Bucks score at home, the more trees go in the ground. By the end of the season, it’ll be a big win for Wisconsin schools.”

 For more information on the Trees for Threes initiative, including a running tally of how many 3-pointers the Bucks have made at home this season, log on to

American Transmission Co. named to 2017 Best Medium Workplaces list

Employees put company on the list for fourth year in a row

Pewaukee, Wis. – At American Transmission Co. our growth wouldn’t be possible without the dedication of our employees. We’re proud of our team, and we’re also excited to announce our organization has been named one of the 2017 Best Small & Medium Workplaces by Great Place to Work and FORTUNE. Thanks to our employees, ATC has made the list every year since 2014.

This ranking considered 74,000 surveys from employees at hundreds of businesses in all sectors of the economy. ATC earned a spot on this list based on employees’ assessment of the camaraderie, leadership, fairness, rewards and career opportunities enjoyed in their workplace.

“ATC is successful in the electric transmission industry because we challenge ourselves to be innovative. Our workplace culture is no different. We support employee growth by encouraging development and strive to make it a place where people want to stay,” said Mike Rowe, President and CEO of ATC.

Outstanding small and mid-sized employers – as identified by their employees – are substantially more likely to report work experiences linked to retention, innovation and good customer service, according to research by Great Place to Work. The winning organizations also are more likely to maintain a healthy organizational culture as they grow larger and more complex.

“The Best Small & Medium workplaces are laying the groundwork for future success by building trust, cooperation and leadership credibility. All of these enhance business performance and create a positive environment for doing business,” said Michael Bush, CEO of Great Place to Work.

The Best Small & Medium Workplaces is one of a series of rankings by Great Place to Work and FORTUNE based on research into employee feedback from Great Place to Work-Certified™ organizations. ATC has ranked as a Best Workplace since 2014, and as a Best Workplace to Retire From, Best Workplace for Giving Back and Best Workplace in Manufacturing and Production by Great Place to Work and FORTUNE.

Portion of Badger Coulee Transmission Line Project located in Dane County energized

MADISON, Wis. – The portion of the Badger Coulee Transmission Line Project connecting the Cardinal Substation in the Town of Middleton to the North Madison Substation in the Town of Vienna has been energized.

While this 20-mile segment is complete and now moving electricity, the portion of the project between the North Madison Substation and the Briggs Road Substation in the La Crosse area is still under construction.

This 180-mile, 345,000-volt transmission line was approved by the Public Service Commission of Wisconsin in April 2015 and is expected to be in service by late 2018. The project will help ensure reliable electricity for the region and provide access to lower-cost power and renewable energy.

“We appreciate the cooperation of area residents as we completed work on this portion of the project,” said American Transmission Co. Senior Local Relations Representative Lee Meyerhofer. “We will continue our commitment to keeping the public informed, constructing the line in a safe and efficient manner, and protecting the environment.”

Project maps and additional information are available at

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