Communications


We have an obligation to communicate clearly and honestly with each other, our customers, business partners and the public.

It's Up to Us

We need to be vigilant in our business and personal communications, including on social media.

Flip Cards

Click on each card below to learn more.


Social Media Do's and Don'ts

Social media is a powerful information sharing tool.  In the blink of an eye, information can be distributed globally.  So it's important to never share nonpublic information online about our company, our business or the market.

DO'S

  • Clearly identify any views as your own and make it clear you are not speaking for the company.
  • Consider your personal and professional reputation any time you post online.
  • Remember your written comments can be saved and shared far beyond your original audience.

DON'TS

  • Don't mention your connection to the company unless it is relevant.
  • Don't use company trademarks, graphics or images unless authorized.
  • Never post confidential information, including personal information about others, nonpublic financial information about our business or strategic information such as company, business or department plans.


What Do You Think?

Employees are the company’s best ambassadors and, as such, we encourage you to help us tell our story. Decide which of the following actions are OK and which are not OK.  

OK

  • Promoting ATC public news and job openings
  • Sharing your involvement in professional, industry or ATC-sponsored events
  • Posting on your social media page about your recent promotion
  • Posting pictures from an ATC-sponsored charity event

Not OK

  • Posting pictures from your most recent employee meeting on social media
  • Sharing information about a potential acquisition
  • Sharing financial information about ATC
  • Sharing a press release before it has been officially sent