Energizing Your Future

ATC kicks off United We Care campaign

This week, ATC celebrates the start of its annual United Way campaign. Our theme, United We Care, is a reminder that we make a greater impact together to support the work that United Way does to fight for the health, education and financial stability of every person in our local community.

“United Way reaches every corner of our community, and our campaign participation is one of the most important ways that we care for the people in our service area,” said Bill Marsan, executive vice president and general counsel, and ATC’s executive campaign sponsor. “Next to safe, reliable electric transmission, serving the community well is our priority.”

Our campaign takes on an even greater significance this year with Chairman, President and Chief Executive Officer Mike Rowe honored to be a co-chair of the Greater Milwaukee & Waukesha County United Way campaign. “I strongly advocate for United Way because not only do they support great programs that make the community stronger,” said Rowe, “they also help give people the tools and skills they need to improve their own lives.”

Events were held across the company to get the campaign off to a great start. In Pewaukee, we welcomed special guests from United Way of Greater Milwaukee & Waukesha County, The Women’s Center and The Salvation Army, and made 100 sandwiches to donate to the organizations. In De Pere, a guest and client from and ASPIRO shared success stories about how the organization provides services to people with disabilities and empowers children with special needs. United Way of Dickinson County visited our office in Kingsford, Mich., to share plans for a new program that will assist police with kits for children in trauma. Our offices in the United Way of Dane County neighborhood had a football toss competition at their events, along with speakers from United Way of Dane County and Big Brothers Big Sisters of Dane County, and the winner was United Way!

We look forward to a successful United We Care campaign!