American Transmission Co.

Helping to keep the lights on, businesses running and communities strong®

ATC featured in electricity education program on Into the Outdoors, an Emmy Award-winning broadcast, public and streaming TV series

American Transmission Co. employees, customers and partners are featured in an educational television program called “Electrifying Careers in Energy.” The program highlights four different aspects of the electric industry: Generating our Electricity, Decoding the Electrical Transmission System, Maintaining the Flow of Electrons, and Electricity and the World. ATC employees are the stars of the show, along with our partners from MJ Electric, Madison Gas & Electric, Kaukauna Utilities, Mequon Nature Center and Nelson Tree Service.

Accompanying classroom lessons were developed to meet National Common Core Standards appropriate for grades 6-12. The video program, educational content and classroom lessons are free to the public, especially students and teachers, to download and share at IntoTheOutdoors.org, and the show can be streamed on-demand on popular devices with the Into the Outdoors Entertainment and Educational Network app.

The show also will be rebroadcast on local television stations on March 14-15. Tell everyone you know!

Below are a few local airtimes and channels. Click here for more broadcast options.

  • Green Bay: Saturday, March 14, 11 a.m., WFRV Ch 5 (CBS)
  • Escanaba/Marquette, : Saturday, March 14, 12 p.m., WJMN Ch. 3 (CBS)
  • Milwaukee: Sunday, March 15, 10:30 a.m., WITI TV 6 (Fox)
  • Madison: Sunday, March 15, 10:30 a.m., WKOW TV 27 (ABC)