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ATC announces open houses for Spring Valley-North Lake Geneva Electric Reliability Project

New electric transmission line and substation proposed to improve electric reliability

PEWAUKEE, Wis. – American Transmission Co. is announcing the proposed Spring Valley-North Lake Geneva Electric Reliability Project with informational open houses in late January for residents and other stakeholders to review substation sites and potential routes for the proposed 25-mile, 138-kilovolt line from southern Walworth County to western Kenosha County. The new transmission line and substation are needed to improve electric system reliability in the area.

“This is the start of our public outreach on the proposed new electric infrastructure. The open house is an opportunity for area residents to learn about the project and review the various route options and substation sites currently under consideration,” said Mary Carpenter, local relations representative. “Public input and feedback helps us better evaluate the route options for challenges and sensitivities.” 

The electric transmission system in the area is vulnerable to low voltages and power outages and will no longer adequately support the lower-voltage distribution system. ATC studies indicate that the project would deliver benefits to the area by strengthening the electric transmission system to meet the growing use of electricity. This estimated $80.6 million project will provide system redundancy and allow for maintenance outages to equipment and facilities when repairs are needed.

ATC is hosting two open houses.

The public is invited to attend either of the following open houses any time between 3 p.m. and 7 p.m.:

  • Tuesday, Jan. 29, Hawks View Golf Club, 7377 Krueger Rd., Lake Geneva
  • Wednesday, Jan. 30, Christ Lutheran Church, 24929 75th St. (Hwy. 50), Paddock Lake

Following these open houses, ATC will narrow the potential route options and conduct additional open houses later this year before filing an application in 2014 with the Public Service Commission of Wisconsin for permission to build the power line and substation. If approved by the PSC, construction would begin in 2016 to meet an in-service date of 2019.

Note to editors: A map and additional information about the Spring Valley-North Lake Geneva Electric Reliability Project is available at

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Formed in 2001 as the nation’s first multi-state transmission-only utility, American Transmission Co. is a Wisconsin-based company that owns and operates more than 10,000 miles of electric transmission lines and approximately 580 substations in portions of Wisconsin, Michigan, Minnesota and Illinois. Our transmission network enables the movement of electricity produced from all forms of generation resources to areas where it is needed. Visit our website at

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