American Transmission Co.

Helping to keep the lights on, businesses running and communities strong®


Robert Rusch

Vice President, Finance and Accounting (Retiring June 2021)
American Transmission Co.

Robert Rusch serves as vice president, finance and accounting, for American Transmission Co, responsible for all aspects of treasury, financial planning, general accounting, tax, and financial reporting and analysis.

Rusch joined ATC in 2008 after 17 years of service in treasury, risk management, finance and operations at Alliant Energy in Madison, Wis. While at Alliant, he spent 11 years in the treasury area, responsible for coordination of long-term debt financings for its utility subsidiary, Wisconsin Power & Light, investor relations, cash management, and oversight of benefit plan trust funds. He also served as director of gas trading and energy risk management. He is a Chartered Financial Analyst and Certified Public Accountant.

He earned his bachelor’s degree and Master of Business Administration from University of Wisconsin-Madison.