American Transmission Co.

Helping to keep the lights on, businesses running and communities strong. ®


ATC employees get creative with toy donations for kids

American Transmission Co. employees are embracing a new spin on the traditional Secret Santa gift-giving game as a way to help brighten the holidays for Wisconsin children.

Instead of buying gifts for each other, employees in the legal and environmental departments bought toys inspired by their coworkers for children in need.

Here’s how it worked: each employee drew the name of a colleague. Then, the givers bought toys that reminded them of their randomly selected coworkers.

After the “exchange,” all toys were donated to Toys for Tots.

“It was a great way to learn more about each other, while helping the children in our community who might otherwise be forgotten this holiday season,” said Danna Treutelaar, legal executive assistant.

Check out some of the photos from the gift “exchange” below:

We’re proud to help serve our communities – it’s part of ATC’s culture and commitment to do our part.

ATC, Bucks team up with ‘Trees for Threes’

treesforthrees_scoreboard-cropAmerican Transmission Co. has teamed up with the Milwaukee Bucks this basketball season for an exciting new partnership to help green up local communities. Through a new program called Trees for Threes, the Bucks and ATC will sponsor the planting of a new tree in Wisconsin for every 3-pointer the Bucks make at home this season.

This unique initiative pairs the Bucks’ success with a greener environment but ultimately, it will be Wisconsin communities that score. The Bucks and ATC will identify Wisconsin schools and community partners to participate in tree plantings following the season, and Bucks and ATC representatives will join students in the planting events. The Trees for Threes initiative aligns with ATC’s Grow Smart program, which helps property owners and communities identify low-growing, compatible vegetation that can be planted the smart way – a safe distance from transmission line rights-of-way.

Last season the Bucks hit 220 3-pointers at the BMO Harris Bradley Center, and the team is on pace to far surpass that mark this year. Stay tuned for information on how your local school can apply to be a part of Trees for Threes. For a running tally of how many 3-pointers the Bucks have hit this season follow us on Twitter or visit

ATC to host open house for Riverside Transmission Line Project

Proposed line would connect expanded Riverside Energy Center to electric grid

Madison, Wis. – American Transmission Co. is beginning public outreach for the proposed 345,000-volt Riverside Transmission Line Project with the first in a series of informational open houses for residents and other stakeholders in the area. Project plans include an approximately 4.5- to 6-mile, double-circuit transmission line from a planned new substation near the Alliant Energy Riverside Energy Center in the Town of Beloit to an existing 345-kV transmission line in the Town of Beloit or Town of Rock.

The project is needed to connect the expanded Riverside Energy Center to the electric transmission grid. The expanded Riverside Energy Center will include a natural gas-fueled generating station with an integrated solar installation.

“We have identified a number of preliminary corridors for the project,” said Charles Gonzales, ATC senior local relations representative. “This open house will provide property owners, local officials and other stakeholders in the area an opportunity to review project maps, ask questions and provide input on the project.”

The open house date, time and location are listed below. Members of the project team will be on hand to answer questions and share information. There will not be a formal presentation.

Tuesday, Nov. 15, 4 to 7 p.m.
Boundaries Bar & Grill, Birch Room Banquet Hall, 3807 S. Riverside Drive, Beloit

Following the open house, public input will be used to narrow the preliminary corridors to proposed routes, which will be presented at an open house in spring 2017. A formal application to the Public Service Commission of Wisconsin will be filed in 2017 for authorization to construct the line. If the project is approved by the PSC, construction is expected to begin in 2018 to meet an in-service date of 2019.

A project map and up-to-date information are available at

ATC named to Great Place to Work list for third year in a row

American Transmission Co. was named by Great Place to Work® as one of the country’s Best Small and Medium Workplaces, as announced today in Fortune. This is the third consecutive year ATC has been named to the esteemed list.

ATC won this accolade based on employees’ anonymous responses to an extensive survey about their levels of trust, pride and camaraderie at work. Results from the survey are highly reliable, having a 95 percent confidence level and a margin of error of 5 percent or less. Great Place to Work reviewed the survey results of more than 52,000 employees from hundreds of companies in the ranking process. Among the findings from the study: trust fuels business performance. For example, the Best Small and Medium Workplaces enjoy roughly three times the revenue growth of their peers, even as they provide a better experience for their people.

As ATC strives to be America’s premier energy delivery partner, processes such as these help illustrate how ATC employees experience their workplace.

“It is an honor to be named a Great Place to Work, because it reflects the way our employees feel about working at ATC,” said ATC President and CEO Mike Rowe. “We care about our employees and we try to provide an atmosphere where everyone can thrive, both personally and professionally.”

The Best Small and Medium Workplaces is one of a series of rankings by Great Place to Work and Fortune based upon employee survey feedback from Great Place to Work-Certified™ organizations.

ATC also ranked in 2016 as a Best Workplace for Giving Back and a Great Place to Retire From by Great Place to Work and Fortune.

Fortune published the complete list of Best Small and Medium Workplaces. Click here for the entire list and here for ATC’s company profile.

ATC 10-Year Plan calls for continued transmission investment

Oct. 4, 2016

From: Jackie Olson


$3.6 billion to $4.4 billion in new projects, maintenance needed to maintain reliability

PEWAUKEE, Wis. – American Transmission Co. has published its 2016 10-Year Assessment, calling for new construction and maintenance projects totaling $3.6 billion to $4.4 billion through 2025.

“We see a continuing, albeit slower, need to expand the regional electric grid, as well as to efficiently maintain and upgrade older assets,” said Ron Snead, ATC vice president of system planning. “We also anticipate continued challenges in the next 10 years as generation sources change due to the Clean Power Plan.”

The cost includes:

  • $1.3 billion in network projects — new lines or rebuilds that address specific reliability needs,
  • $0.5 billion in Multi-Value Projects — projects approved by MISO in which the benefits exceed the cost,
  • $1.4 billion in asset maintenance – lines and other facilities/equipment in need of repair or improvement based on condition and performance, and
  • $0.4 to $1.2 billion in other capital improvements.

More information is available at


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