American Transmission Co.

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Blog | American Transmission Co. - Part 7

ATC, business neighbors collect 18,000 items for Paul’s Pantry

Paul’s Pantry representatives and neighborhood food drive participants gather at American Transmission Co. in De Pere to award the coveted traveling trophy.

The holiday season often brings generous donations to non-profit organizations like Paul’s Pantry, which relies solely on community support to feed its many recipients.

But the need doesn’t end after the holidays have passed. In fact, January is the most neglected month for donations to area food pantries, at a time when supplies are already running low after providing holiday meals to those in need.

That’s why, for the second year in a row, American Transmission Co.’s De Pere office joined forces with its business neighbors to collect non-perishable food for Green Bay-based Paul’s Pantry during the month of January.

The drive is a friendly competition to see which business can collect the most items – with the winner receiving a coveted traveling trophy. This year, participating businesses included ATC, WEL Companies, M.J. Electric, Amerilux and Plan Administrators Inc. (PAi).

A total of 17,924 items were collected by the businesses, with ATC employees contributing nearly 1,400. The traveling trophy went to PAi employees, who gathered an impressive 10,475 non-perishable food items.

The real winner, however, is Paul’s Pantry and its recipients. The items will go a long way toward restocking the pantry’s shelves.

“We want to thank each one of the participating businesses, and especially all of the employees, for a very creative and successful food drive,” said Craig Robbins, executive director of Paul’s Pantry. “At a time of year when donations tend to drop off, their generosity will enable us to provide food to the more than 4,000 households registered here at Paul’s Pantry.”

ATC employees help students power up for Future City Competition

American Transmission Co. employees participated as judges in STEM Forward’s Wisconsin Regional Future City Competition, held at the Milwaukee School of Engineering on Saturday, Jan. 26, 2019. More than 200 students from 56 teams attended the event.

Future City is a project-based learning program where students in sixth, seventh and eighth grade imagine, research, design and build cities of the future.

Students involved in the Future City Competition spend approximately four months creating cities that could exist at least 100 years in the future. Each city must incorporate a solution to a design challenge that changes each year.

This year’s challenge, Powering Our Future, was perfect for ATC employees to get involved. Students were challenged to design a resilient power grid that that could survive and quickly recover from a natural disaster and explain how it works.

In the months leading up to the competition, ATC employees presented at a STEM Forward Future Cities workshop introducing students, parents and teachers to how the electric transmission system works, their different career roles and how they support our business. We also shared information with teachers who followed up after the workshop and welcomed Milwaukee’s Golda Meir students for a visit to our facility.

We are proud of our employees’ commitment to help educate students involved in the competition and congratulate the winning Wisconsin teams:

  • First Place: Butler Middle School for their city, “Lucky 7”
  • Second Place: Glen Hills Middle School, “City of Superior”
  • Third Place:  Forest Park Middle School, “Edison”
  • Fourth Place: Whitman Middle School, “Waikiki”
  • Fifth Place: Wheatland Center School, “Mt. Bliss”

Future Cities Regional Competitions are held throughout the United States, Canada, China and Egypt. Teams that win their regional competition in the United States attend the Finals held in Washington, D.C., in February. Congratulations to Butler Middle School and good luck in the Finals!

All photos provided by STEM Forward.

Nesting platforms a major component of our Avian Protection Program

Nesting platforms are used by 87 percent of Wisconsin’s breeding Osprey population.

It is cold and snowy in most of American Transmission Co.’s service area, and though many birds have flown south for the winter, they will be back before we know it to begin spring nesting.

Bird nests on utility equipment can pose safety problems for the birds and jeopardize the reliability of the transmission system. We have more than 100 nesting platforms located on or adjacent to our transmission structures to protect birds and support successful breeding. We also partner with other agencies, organizations and individuals to erect platforms in other areas away from transmission lines.

Watch this video to learn more about our Avian Protection Program and how it supports our environmental commitment and the reliability of our electric transmission system.

Milwaukee Bucks’ 3-pointers greening up Wisconsin schools






The Milwaukee Bucks are halfway through the 2018-19 season, and their current record has the Bucks stampeding to the top of the Eastern conference. Their 3-point shots are on the rise too, having scored 316 at home thus far.

“As an organization, I think we watch the Bucks home games a little differently than other fans,” said ATC Director of Corporate Communications, Anne Spaltholz. “For every 3-point shot they make, we see a tree that will be donated to a Wisconsin school.”

This is the third consecutive year ATC and the Bucks have teamed up for Trees for Threes. During the 2016-17 season, ATC awarded 355 trees, and last season we awarded 343 trees to 83 schools across our service area. To date, over 100 schools have applied for the program and the number keeps rising – along with the Buck’s 3-pointers.

“We care about the communities we serve, and this is an incredible partnership because it directly benefits children and schools in those communities.” said Spaltholz.

You can keep score on how many Buck’s 3-pointers will be turned into trees by visiting the Trees for Threes web page. Schools may apply for tree funding until April 8, 2019. Visit our website for additional details.

ATC’s top 12 of 2018

It’s the end of the year, and everyone is making their top 10 lists. We’ve had a great year, so we’re not about to miss the opportunity to share our top memories of 2018. Since we can’t stop at just 10, here are American Transmission Co.’s top 12 community-minded memories of 2018:

  1. We installed a solar-powered, streaming video camera to provide views of the Pheasant Branch Conservancy in Middleton, Wisconsin, from 7 a.m. to 7 p.m. all year long.
  2. We introduced a new Pollinator Planting Program to provide funding for the purchase of low-growing, native perennials that can be planted within transmission line rights-of-way.
  3. We welcomed four high school students to our Pewaukee office from Cristo Rey Jesuit High School as part of the school’s work-study program.
  4. We welcomed more than a dozen nesting pairs of Great Blue Herons to a Rookery we installed at one of our substations this spring.
  5. Our CEO co-chaired the United Way of Greater Milwaukee & Waukesha County 2018 campaign, a record-breaking 50 percent of our employees donated to the United Way, and we achieved a new fundraising record on behalf of ATC for the United Way.
  6. We collaborated with Bay Beach Wildlife Sanctuary to create a book highlighting 100 birds in our service area and distributed them to Bay Beach Wildlife Sanctuary 4K students.
  7. We completed our sixth year of the Community Planting Program, bringing the total amount of funds awarded to eligible municipalities and counties to nearly $300,000.
  8. We sponsored the planting of a new tree in Wisconsin for every 3-pointer the Milwaukee Bucks hit at home this season through the Trees for Threes program. We’re at 224 for the 2018-2019 season, and counting!
  9. We avoided burning 2,226 gallons of gas and emitting 43,160 pounds of CO2 by driving our fleet of electric vehicles for business travel this year.
  10. Our employees volunteered more than 700 hours in 2018.
  11. We gave back to the communities we serve with monetary contributions totaling more than $900,000.
  12. We once again helped meet the electric needs of more than 5 million people in the Upper Midwest.

Want to learn more about our environmental and community commitment? Be sure to check our Environmental, Social and Governance Report to keep track of our efforts year-round.