Energizing Your Future

Blog | ATC - Part 5

ATC employees make Earth Days of Caring successful

Several ATC employees jumped at the opportunity to join their co-workers to do something good for the community and the environment in celebration of Earth Day.

At a new property acquired by Riveredge Nature Center in Saukville, Wis., employees dismantled a time-worn footbridge and replaced it with a sturdy new one. They also helped remove invasive species in a wooded area and dug footings for another new bridge crossing over a stream.

After a two-year hiatus, employees returned to Bay Beach Wildlife Sanctuary in Green Bay, Wis., to help with long overdue grounds cleanup and brush removal.

Our employees also brought their positive energy to our own backyard and worked on outdoor cleanup of a walking path on the office grounds.

We are thankful to everyone who participated in Earth Days of Caring and those who take action for environmental sustainability on Earth Day and every day.

Communities across ATC’s service area are ‘digging’ Arbor Day

American Transmission Co., a Tree Line USA® utility, provided Arbor Day celebration funding support to 21 communities in our service area as part of ATC’s annual support of Arbor Day Tree City USA.

“Trees make communities special places for residents and visitors,” said ATC Vegetation Management Manager Michelle Stokes. “We encourage communities and landowners to plant trees and vegetation that will provide beauty in a way that doesn’t compromise the safety and reliability of the electric transmission system – outside of transmission rights-of-way.” Information on ATC’s vegetation management program can be found at

Arbor Day support

The communities receiving the funds include 18 Wisconsin communities—Antigo, Brown Deer, Fitchburg, Franklin, Green Bay, Hobart, Howard, Iola, Janesville, Lake Geneva, Manitowoc, Menasha, Oak Creek, Portage, Saukville, Shawano, Stoughton and Whiting—and three communities in the Upper Peninsula of Michigan—Escanaba, Iron Mountain and Marquette.

Brown Deer’s Arbor Day celebration will be held on May 9, when the city plants a flowering cherry tree in memory of a retired police officer who lost her battle with breast cancer on May 9, 2021.

Since 2009, ATC has awarded over $100,000 in Arbor Day celebration funding support to more than 330 communities. The funds are used for the communities’ public Arbor Day celebrations, which is one of the four core standards of sound urban forestry management a community must meet to achieve Tree City USA status— maintaining a tree board or department, having a community tree ordinance, spending at least $2 per capita on urban forestry and celebrating Arbor Day.

Community Planting Program

The village of Kimberly, Wis., will plant roughly 15 linden and elm trees in Sunset Park on Arbor Day with help from third grade students at Westside Elementary School. The trees were purchased with funding the village received from ATC’s Community Planting Program and will help replace ash trees lost to emerald ash borer.

Twenty-one other communities received funding in 2022 for a total of $71,675 through ATC’s  Community Planting and Pollinator Habitat Programs. Since 2013, ATC has given nearly 290 community awards for these projects totaling more than $560,000. To qualify for a Community Planting Program grant, communities must apply and agree to plant the trees and other vegetation outside of high-voltage transmission line rights-of-way and commit to complying with ATC’s vegetation maintenance standards for all current and future planting plans.

About Arbor Day

​​​​​​​Arbor Day is a worldwide tree-planting holiday that has been celebrated since 1872. Though the holiday is observed on different dates according to planting conditions and local custom, the official Arbor Day in Michigan and Wisconsin is the last Friday in April.

The Arbor Day Foundation’s Tree City USA program has been greening up cities and towns across America since 1976. It is a nationwide movement that provides the framework necessary for communities to manage and expand their public trees. More than 3,400 communities have made the commitment to becoming a Tree City USA.

The Arbor Day Foundation’s TreeLine USA® program recognizes best practices in public and private utility arboriculture, demonstrating how trees and utilities can co-exist for the benefit of communities and citizens.

Share your #ArborDay

In honor of the 150th anniversary of Arbor Day, the Arbor Day Foundation will plant one tree for EACH Instagram, Twitter or Facebook post with the hashtag #ArborDay, up to 75,000 trees. Kimberly-Clark is matching the effort, bringing the total up to 150,000 trees.

2021 Report to the Community highlights how ATC is evolving in a rapidly changing environment

At American Transmission Co., we are evolving to ensure we maintain a robust, stable and reliable electric grid during the ongoing energy generation transition.  

 Our 2021 Report to the Community, describes how ATC is evolving to address the electric industry’s rapid transition to renewable energy resources and serve the needs of our customers. 

 As a transmission company, we do not drive energy generation goals, but our system is the vital connection between renewable energy producers and electric consumers. As renewable generation increases, it will require a more robust transmission system to ensure electric stability and reliability. 

 The report also describes our commitment to the environment, our communities, and protecting people and the electric grid. We care about the world we live in and strive to reduce the impact that construction, operation, and maintenance of our facilities has on the environment and pursue opportunities to promote sustainable, healthy ecosystems. We also care about the communities we serve and give back by donating our resources and time. We hope you’ll take the time to learn what we’ve been up to and how we’re evolving 

Melinda Myers offers gardening tips at Milwaukee Realtors Home & Garden Show

Looking for some home and garden improvement tips and inspiration? Check out the Realtors Home & Garden Show at the Wisconsin Expo Center in West Allis, which runs March 25 to April 3, 2022 (closed Monday and Tuesday).

While you’re there, don’t miss the ATC-sponsored presentations by Melinda Myers:

Saturday, March 26

12 p.m.                Managing pests in the garden with pollinators in mind
4 p.m.                  Shade gardening beyond Hostas

 Saturday, March 27

12 p.m.                Managing pests in the garden with pollinators in mind
2 p.m.                  Shade gardening beyond Hostas

Since 2014, ATC has partnered with Melinda Myers to help landowners learn about compatible vegetation near transmission lines. ATC’s Grow Smart program helps property owners and communities identify low-growing, beautiful, native vegetation that can be planted the smart way – a safe distance from transmission line rights-of-way.

In collaboration with Melinda Myers, we have developed two guides to identify low-growing vegetation that supports pollinator habitats and is safe to plant in our rights-of-way. These suggested plants have deep root systems that are both beautiful and help attract bees, butterflies and birds. View or print the Grow Smart Planting Guide or Grow Smart Pollinator Guide and bring it to your local garden center.

ATC brings home a Soup-er Bowl win!

Here’s the play–we set up online giving events to support Feeding America Eastern Wisconsin, Second Harvest of Southern Wisconsin and Feeding America West Michigan. 

American Transmission Co. employees were able to stir up some much-needed funds for food with our annual Soup-er Bowl event.

To make the event as tasty as possible, ATC committed to match employee donations to the Soup-er Bowl fundraiser.

It was a game of inches, and our employees really stepped up their game to win the company match. Together we raised $3,070, which will provide around 13,480 meals to our community members in need.

Way to go ATC. We appreciate our employees who contributed to this amazing team effort!