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Blog | American Transmission Co. - Part 4

ATC, Milwaukee Bucks ready for sixth season of Trees for Threes

American Transmission Co., with the defending NBA champions Milwaukee Bucks, have announced our sixth consecutive season of partnership for the Trees for Threes program, which is deeply rooted in care for the environment and cause for the community.

Here’s how it works: for every 3-point shot that the Bucks score at home during the 2021-2022 season, an eligible Wisconsin school can earn a tree. That 3-point score tracker starts its uptick at 6:30 p.m. CT on Tuesday, Oct. 19, with the Bucks’ first home game against the Brooklyn Nets at Fiserv Forum in Milwaukee.

“Our partnership with the Milwaukee Bucks and the Trees for Threes program is a win for local schools and the environment,” said Gregory Levesque, ATC’s director of Corporate Communications, Policy and Strategy. “Trees for Threes is all about connecting students with educational opportunities that also help improve the environment. We’re proud to continue our relationship with the Bucks for the sixth consecutive season to plant more trees at Wisconsin schools.”

Last year ATC donated 549 trees to 191 schools across Wisconsin thanks to the Bucks making the most home game 3-point shots of any team in the Eastern Conference and the third-most in the NBA overall. All 191 schools received a video message from Bango, the Bucks’ mascot, and an infographic and activity sheets to share with their students. Throughout the course of this partnership, ATC has donated 2,330 trees to make Wisconsin communities and schools a greener place.

School administrators can register on our website at www.atcllc.com/treesforthrees

ATC supports urban forestry in Wisconsin

American Transmission Co. is helping to support urban forests in Wisconsin through our Community Planting Program grants.

Urban forests make up a significant amount of America’s tree canopy. Over 140 million acres of America’s forests are located in cities, towns and villages. These trees provide essential benefits for people and improve urban wildlife habitats.

Athens (Marathon County)

The village of Athens planted nearly 50 trees to create a natural trail causeway and reforest a section of open field in the popular Erbach Park, as well as added trees along a village street.

Erbach Park contains over seven miles of trails and the grant from ATC helped better define one trail that runs through a large grassy area without using signs. By reforesting a section of open field, the village also reduces the amount of lawn it has to mow. Trees were also planted along a village street to help separate an industrial area from a recreational area, provide shade and improve wildlife habitat.

The trees planted were a mix of lilac bushes, lilac trees, white pine, river birch, standard white birch, new edition elm, white swamp oak and flowering crabs.

Bayside (Milwaukee and Ozaukee Counties)

The village of Bayside, located in Milwaukee and Ozaukee counties, planted approximately 150 trees this summer with support from ATC. Through Bayside’s Adopt-A-Tree Program, village residents volunteer or agree to have a tree planted in the public right-of-way on their property. ATC’s Community Planting Program grant helped to offset the cost of the trees that enhance the village’s urban forest.

The village and each resident work to identify an agreed upon location for tree planting in the spring, after which village crews plant the tree, place a layer of mulch, provide initial care and maintenance. Beginning in the fall, the resident accepts care and maintenance responsibility for the tree. This has been a highly successful and well-received program that provides numerous benefits.

The trees planted were a mix of quaking aspen, triumph elm, Japanese lilac, Shumard oak, and dawn Redwood. Since 2015, the village has planted nearly 500 trees as part of this signature public-private partnership program.

Belleview (Brown County)

The village of Bellevue planted eight trees in its arboretum along 1.2 miles of the East River Trail, which connects five communities in the greater Green Bay area. The ATC grant supported the planting of a shingle oak, dawn redwood, Frontier elm, tamarack, eastern hemlock, magnolia, American hophornbeam and Ohio buckeye.

Once complete, the arboretum will include over 100 different tree varieties. Started in 2005, the arboretum contains approximately 180 trees. The completed arboretum will enhance the beauty, and serenity of the East River Trail, as well as serve as a community educational resource.

Madison (Dane County)

The city of Madison’s Community Development Authority Housing Operations Division partnered with the Urban Tree Alliance to plant nearly 50 trees on CDA properties in nine southwest Madison neighborhoods. The trees planted were a mix of hackberry, red bud, London plane, sugar maple, swamp white oak, Kentucky coffee trees, yellow wood, golden rain tree, Turkish filbert, and honey locust.

The CDA administers 742 housing units and 115 multi-family housing units at 40 locations in Madison for low-income families, people over the age of 50, and individuals with disabilities. The UTA is a Madison-based not-for-profit made up of arborists and advocates dedicated to the growth and preservation of a diversified urban forest canopy. Together the two organizations have planted approximately 130 trees on CDA properties since 2019.

ATC’s planting program

ATC’s Community Planting Program enables us to encourage and support communities to plant trees and vegetation that beautify the landscape in a way that doesn’t compromise the safety and reliability of the electric transmission system.

The program provides financial support to eligible cities, villages, towns, counties and tribes in ATC’s service area for planting projects on public property, outside transmission line rights-of-way. Program funds can be used to plant trees and other tall-growing vegetation. Since 2013, ATC has awarded approximately 240 communities and organizations with funds totaling more than $425,000.

ATC accepts applications from June 1 through Sept. 30, and award recipients are selected and notified by the end of the year. Awards range from $100 to $5,000. Additional information and program applications can be found at atc-GrowSmart.com.

ATC named to 2021 Fortune Best Workplaces in Manufacturing & Production list

Great Place to Work® and Fortune magazine have honored American Transmission Co. as one of the 2021 Best Workplaces in Manufacturing & Production™. This is the fourth consecutive year ATC was named to this prestigious list, and the sixth overall time, this year coming in at number 10 on the list. Earning a spot means that ATC is one of the best companies to work for in the country.

The Best Workplaces in Manufacturing & Production list is highly competitive. Great Place to Work, the global authority on workplace culture, developed the list using rigorous analytics and confidential employee feedback. Only Great Place to Work-Certified™ companies are considered for the list.

“The Best Workplaces in Manufacturing & Production have shown incredible care for their employees,” says Michael C. Bush, CEO of Great Place to Work. “In 2020 and beyond, these companies rewarded the hard and unrelenting work of their employees by creating a safe space for them to thrive in their careers and in their personal lives.”​​​​​​​​​​​​​​

We congratulate and thank our employees for putting us on the list and making ATC a great place to work.

See what our employees had to say about our awesome workplace culture.

ATC, Milwaukee Bucks team up to donate 549 more trees to Wisconsin schools

What a season for the Milwaukee Bucks! A second National Basketball Association championship, a Finals Most Valuable Player award for Giannis Antetokounmpo, and their third consecutive Central Division title. We are so proud of them.

But what you may not know is that during the Bucks’ 36 games at Fiserv Forum this season, the team knocked down 549 three-pointers – the third most in the NBA and the most in the Eastern Conference for a team at home. Those 3-pointers resulted in ATC donating 549 trees to 190 Wisconsin schools through the Trees for Threes program.

“Our partnership with the Milwaukee Bucks and the Trees for Threes program is a win for local schools and the environment,” said Gregory Levesque, ATC’s director of Corporate Communications, Policy and Strategy. “ATC supports initiatives that have a positive impact on the environment, education, and health and well-being. Planting trees at schools aligns well with these initiatives and can be a valuable lesson for students.”

After five seasons, those trees are adding up: 355 in 2016-17; 343 in 2017-18; 573 in 2018-19; 510 in 2019-20 and this season – 549 trees. That means there are 2,330 more trees in Wisconsin communities and schools than there were five years ago.

Check out this recap video from this season’s “Trees for Threes” program on Bucks.com. All 190 schools received a video message from Bango, the Bucks’ mascot, and infographic and activity sheets to share with their students.

ATC supports pollinator habitat development in Ledgeview and Sheboygan  

The City of Sheboygan and the Town of Ledgeview developed habitat for bees, birds, butterflies and other pollinators in their communities thanks to American Transmission Co.’s Pollinator Habitat Program.   

 

Sheboygan transformed a greenspace on Kohler Memorial Drive into a beautiful pollinator friendly habitat. Perennial plants will create waves of color for people entering the city to enjoy throughout the growing season and serve as an important food source for native pollinators.  

 

Ledgeview planted pollinator habitat at Ledgeview Park, which is adjacent to the East River Trail, a six-mile hiking and biking trail along the East River. When the Northeast Wisconsin Pheasants Forever chapter read about the grant Ledgeview received in the Press Times, they offered to help with the summer planting. Pheasant, quail, songbirds and other wildlife species benefit from the seeds and ground cover offered by pollinator habitat and many of those species already live along the East River. Stone Silo Prairie Gardens, a local nursery located in Ledgeview that specializes in native species, helped design and plant the Ledgeview Park pollinator habitat.   

 

Roughly 35% of the world’s food crops depend on pollinators. Part of the reason for the recent decline in pollinator populations is due to loss of habitat. 

 

ATC’s Pollinator Habitat Program promotes planting low-growing vegetation within a transmission line right-of-way to beautify communities in a way that doesn’t compromise the safety and reliability of the electric transmission system, while also providing habitat for pollinators that use the utility corridor as a flight path. 

 

The Pollinator Habitat Program is open to cities, villages, towns, counties and tribes within ATC’s service area, as well as to entities that allow public access to ATC rights-of-way (e.g., nature preserves, non-profits or public land managers). To qualify for the program, communities must commit that all current and future planting plans near high-voltage electric transmission lines will comply with ATC’s maintenance standards.  

 

ATC accepts applications from June 1 through Sept. 30, and award recipients are selected and notified by the end of the year. Awards range from $100 to $5,000. Additional information and program applications can be found at atc-GrowSmart.com.