American Transmission Co.

Helping to keep the lights on, businesses running and communities strong. ®


PSC approves Spring Valley-North Lake Geneva project

Spring Valley-North Lake Geneva Electric Reliability Project expected to be in-service summer 2019 PEWAUKEE, Wis. – The Public Service Commission of Wisconsin today approved a new transmission line project between the Town of Salem and the City of Lake Geneva, Wisconsin. At an open meeting, the commissioners confirmed the need for the Spring Valley-North Lake […]

ATC announces nine promotions

In recognition of sustained business growth, American Transmission Co. has expanded its leadership team. Paul Roehr has been named vice president, system operations; Robert Rusch has been named vice president, finance and accounting; and seven managers have been elevated to director positions. Roehr joined ATC in 2008 as director of reliability and interconnections after nearly […]

ATC honored for living United

Wisconsin’s Brown County United Way recently honored American Transmission Co. with with the Best Company Leadership/CEO Support award for our 2015 campaign. The organization recognized both Chief Operating Officer Mark Davis and CEO Mike Rowe for their involvement and enthusiasm for United Way, and for our increase in employee participation over the previous year. Davis and […]

American Transmission Co. proposes electric reliability project for southeast Wisconsin and northeast Illinois

Residents can provide input on new power line and substation at March 16 public open house PEWAUKEE, Wis. – American Transmission Co. is proposing a project to address an electric reliability issue that occurs when there are high power flows on the transmission system from Wisconsin into Illinois. The proposed Wisconsin-Illinois Reliability Project would provide […]

National Engineers Week: ATC engineers share their stories

ATC is powered by engineers of several different disciplines. From electrical to civil, computer to industrial, we salute our engineers for helping us plan, design, build, maintain and keep our data secure to help keep the lights on. In honor of National Engineers Week, we asked a few of our engineers to tell us why […]